The objective of this study is to assess short-term and long-term economic priorities, aspirations, and financial behaviour of individuals aged between the age groups of 18 years and 29 years. Map social attitudes, lifestyle choices, weekend and urban con read more

India’s formidable 420-million strong population of youth embodies a reservoir of untapped potential. If nurtured, the youth could power the country to realize its ambition of becoming a developed economy by 2047... read more

The primary objective of this project is to develop a composite Financial Maturity Index for India that captures the financial capability of citizens across diverse regions and demographic groups.... read more

This study aims to analyze and compare the spending patterns of individuals in the workforce on weekdays versus weekends. The focus is on understanding the volume and distribution of expenditures... read more

The rural economy in India is undergoing significant changes, and agricultural households, traditionally reliant on farming, are at the center of this transformation.... read more

The objective of the study is assessing the India International Bullion Exchange (IIBX). To discover what changes can encourage more traders to participate in IIBX and help... read more

The objective of the study is to assess the net impact of e-commerce on the Indian economy. The research objectives are to Assess the net direct... read more

The primary objective of the study is to carry out a comprehensive assessment of the WBC including an understanding of the key research areas and definitions, coverage and quality of data. read more

In 2014, PRICE created its first ‘baseline (Wave 1.0)’ master data platform through the pan Indian ICE 360° Survey “Household Survey on Indian Citizen Environment and Consumer Economy” and repeated in 2016, 2021 and 2023 aimed to generate integra read more

The study is planned to undertake a nationwide biannual household survey for five consecutive financial years to collect the information on consumption of gold and jewellery and other related aspects. read more

In 2021, PRICE (People Research on India's Economy, a private notfor-profit think tank) surveyed 40,000 rural and urban households across 23 states on four topics. read more

Advanced technologies are transforming retail activities across various functions, including billing, ordering, and delivery, amongst others. read more

The study is planned to undertake a nationwide biannual household survey for five consecutive financial years to collect the information on consumption of gold and jewellery and other related aspects. read more

In 2014, PRICE created its first 'baseline (Wave 1.0)' master data platform through the pan Indian ICE 360° Survey "Household Survey on Indian Citizen Environment and Consumer Economy" and repeated in 2016 and 2021. read more

COVID-19 has imposed significant limitations on people's lives. The lockdown period in India, lasting few months of 2020, has altered how India pays, driven by lifestyle changes. read more

To understand the demographic profile and mobile device usage of Urban consumers. To comprehend the technology (internet) usage and digital behaviours read more

The objective of the study was to assess the awareness, knowledge, behaviour, attitudes and perceptions of low-income women to financial inclusion products and services. read more

Who are the key consumer segments in India? What are the consumption patterns of these consumer segments? read more

The outlook for digital payments in India is promising, which bodes well for broader financial inclusion through digital channels. read more

In 2014, PRICE created its first 'baseline (Wave 1.0)' master data platform through the pan Indian ICE 360 Survey "Household Survey on Indian Citizen Environment and Consumer Economy" and repeated in 2016. read more