In 2014, PRICE created its first ‘baseline (Wave 1.0)’ master data platform through the pan Indian ICE 360^o Survey “Household Survey on Indian Citizen Environment and Consumer Economy” and repeated in 2016 and 2021. aimed to generate integrated longitudinal data (Interconnected, consistent and up to date) to provide a 360^o view of “household’s & people’s” progress on financial conditions (income, expenditure, saving and borrowings), living conditions, access to public goods, amenities, state welfare, health, education, occupational conditions, social and occupational mobility and inclusion in the consumer market economy.

The findings in the form of actionable insights, presentations and reports including the households level data are shared with various stakeholders ranging from policy makers in government, policy advisors, business strategists, media, academic & research institutions including national and international individual researchers. The response to the study was encouraging and reaffirmed our hypothesis that such data and insights were value adding to the various target groups outlined earlier.

Such data yield rich insights not just in one survey but in tracking, in a nuanced and granular fashion, how household well-being has changed over time, what the drivers of these changes have been, what policy measures work slowly over time with what trajectory of effectiveness and so on such data yield rich insights not just in one survey but in tracking, in a nuanced and granular fashion, how household well-being has changed over time, what the drivers of these changes have been, what policy measures work slowly over time with what trajectory of effectiveness and so on.

Sponsor: JAMSETJI Tata Trust, Maruti Suzuki, World Gold Council, TVS Motor Company Ltd., ICICI Bank.

Research Team: Dr. Rajesh Shukla, Dr. V.T. Prabhakaran, Prof. Prem S. Vashishtha, Ms. Asha Sharma, Ms. Adite Banerjie, Ms. Pooja Sharma, Mr. Shailendra Dubey, Dr. Megha Shree, Ms. Ashwini Joshi.

ICE 360° Surveys: Academic and Technical Advisory Council (ATAC)

• Dr. G C. Manna, Ex-Member of National Statistical Commission; Ex-Director General, CSO & NSSO, GOI.
• Prof. Martin Bauer, Director of MSc Social & Public Communication, Professor of Social Psychology, and Department of Psychological and Behavioural Science, London School of Economics (LSE), London.
• Professor Alakh N. Sharma, Professor and Director of the Institute for Human Development (IHD), New Delhi.
• Dr. P.S. Pandey, Vice Chancellor of Dr. Rajendra Prasad Central Agricultural University, Pusa, Samastipur, Bihar.
• Dr. Prem S. Vashishtha, Professor Emeritus at School of Business Studies, Sharda University, Noida, Uttar Pradesh.
• Dr. Atul Sharma, Former member of Thirteen finance commission, Ex-Head and professor of Economics, Indian Statistical Institute, Delhi.
• Dr. P. Geetha Rani, Professor at Department of Educational Planning, NIEPA, New Delhi.
• Dr. K.N.Singh, Head, Division of Forecasting & Agricultural Systems Modelling, Indian Agricultural Statistics Research Institute, (IASRI), New Delhi.
• Dr. Anil Rai, Assistant Director General, Indian Council of Agriculture Research (ICAR), New Delhi.
• Ms. Adite Banerjie, Journalist and Columnist, Noida, UP.
• Dr. Rajesh Shukla, Member Secretary, PRICE