Dr. Rajesh Shukla

Managing Director and CEO

Dr Rajesh Shukla, Managing Director & CEO is co-founder of People Research on India’s Consumer Economy (PRICE branded as ICE 360°) an independent, not-for-profit think tank and fact tank, engaged in building and disseminating seminal knowledge (interconnected, consistent, and up-to-date) about India’s Household Economy and Citizen’s Environment…. to enable evidence led policy formulation, regulatory response, and business decisions.

He is known as a researcher, author, and applied statistician. He has over 25 Years experience of in shaping Indian Public Policy and business strategies. He has long-standing expertise to execute scientific and robust primary and secondary data-based research by using the internationally accepted “Quality Assurance Framework for Data Research”.

He has worked as a member and expert in many high-power committees of the Government of India and also served as a technical advisor to several reputed national and international institutions.

He has authored 50+ Policy Research Reports for public and private bodies. Some of his distinctive publications include How India Earns, Spends and Saves; India Science Report; The Cultural Authority of Science Comparing across Europe, Asia, Africa and the Americas; Caste in Different Mould; India Youth: Demographics and Readership; The Culture of Science: How the Public Relates Science Across the Globe; The Great Indian Middle Class and The Next Urban Frontier: Twenty Cities to Watch. Among these, his most recent publication is “The Rise of India’s Middle Class”. The report offers valuable insights into the economic lives of the growing Indian middle class. A ready reckoner, it is an essential tool for marketers, corporate houses, ad agencies, media & research companies, consultancy firms, industry associations, trade comresearchs, and business schools...

Education
  • Ph.D.
    Agricultural Statistics,
    Indian Agricultural Statistics Research Institute (IASRI), New Delhi, 1993
  • M.Sc.
    Agricultural Statistics,
    Indian Agricultural Statistics Research Institute (IASRI), New Delhi, 1989
Career Path
  • Managing Director and CEO, PRICE July 2014 – Present
  • Visiting Professor, Institute for Human Development August 2013 – Present
  • Country Coordinator, INDIA EU-India Social Science Research Network November 2012 – August 2018
  • Professor, Institute for Human Development August 2013 – June 2014
  • Visiting Professor, Institute for Human Development January 2012 – July 2013
  • Director, NCAER Center for Macro Consumer Research (NCAER-CMCR) April 2010 – November 2011
  • Chief Statistician (Senior Fellow), National Council of Applied Economic Research (NCAER) April 2004 – March 2010
  • Principal Statistician, National Council of Applied Economic Research (NCAER) April 2002 – March 2004
  • Senior Statistician, National Council of Applied Economic Research (NCAER) April 1999 – March 2002
  • Statistician, National Council of Applied Economic Research (NCAER) June 1994 – March 1999
  • Consultant, National Council of Applied Economic Research (NCAER) June 1993 – June 1994