Dr Rajesh Shukla, Managing Director & CEO is co-founder of People Research on India’s Consumer Economy (PRICE branded as ICE 360°) an independent, not-for-profit think tank and fact tank, engaged in building and disseminating seminal knowledge (interconnected, consistent, and up-to-date) about India’s Household Economy and Citizen’s Environment…. to enable evidence led policy formulation, regulatory response, and business decisions.
He is known as a researcher, author, and applied statistician. He has over 25 Years experience of in shaping Indian Public Policy and business strategies. He has long-standing expertise to execute scientific and robust primary and secondary data-based research by using the internationally accepted “Quality Assurance Framework for Data Research”.
He has worked as a member and expert in many high-power committees of the Government of India and also served as a technical advisor to several reputed national and international institutions.
He has authored 50+ Policy Research Reports for public and private bodies. Some of his distinctive publications include How India Earns, Spends and Saves; India Science Report; The Cultural Authority of Science Comparing across Europe, Asia, Africa and the Americas; Caste in Different Mould; India Youth: Demographics and Readership; The Culture of Science: How the Public Relates Science Across the Globe; The Great Indian Middle Class and The Next Urban Frontier: Twenty Cities to Watch. Among these, his most recent publication is “The Rise of India’s Middle Class”. The report offers valuable insights into the economic lives of the growing Indian middle class. A ready reckoner, it is an essential tool for marketers, corporate houses, ad agencies, media & research companies, consultancy firms, industry associations, trade comresearchs, and business schools...
Research
Book | PRICE
Gearing Up For a Billion-Plus Middle Class by 2047Dr. Rajesh Shukla
2023
Research Paper I Economic and Political Weekly
Tracing the Geographies of Inequality in India Beneath the Urban–Rural DivideDr. Rajesh Shukla, Anirudh Krishna
2023
Published Report | NPCI-PRICE
Digital Payments Adoption in India, 2020Dr. Rajesh Shukla, Rama Bijapurkar, Praveena Rai, Vikas Sachdeva
2020
Published Report | Catalysts (IFMR Lead) & PRICE
Mapping the Merchant’s Mind: An analysis of digital payment behaviors by Store Merchants JaipurMegha Shree, Dr. Rajesh Shukla, Badal Malik, Vaisanavi
2019
Published Report | Catalysts (IFMR Lead) & PRICE
Decoding Home-Based Business Preferences: An analysis of digital payment behaviors of Home-Based Business owners in JaipurMegha Shree, Dr. Rajesh Shukla, Badal Malik, Vaisanavi
2019
Research Paper I Indian Journal of Human Development
Return to Skills in India: The Role of Digital Access and UsageMegha Shree, P Geetha Rani, Dr. Rajesh Shukla
2019
Book | Routledge, U.K.
The Cultural Authority of Science Comparing across Europe, Asia, Africa and the AmericasDr. Rajesh Shukla, Martin W Bauer, Petra Pansegrau
2018
Published Report | EVERSTONE
India’s Food Consumption Over The Next DecadeDr. Rajesh Shukla, Roopa Purushothaman
2018
Published Report | PRICE
Indian Citizens’ Basic Needs: A Progress ReportDr. Rajesh Shukla
2018
Published Report | PRICE
Accelerating Financial Inclusion in India: Survey Among Jan Dhan Users and Micro MerchantsDr. Rajesh Shukla
2018
Published Report | The Fletcher School, Tuff University and NIBM
Cost of Cash in IndiaDr. Rajesh Shukla, Rama Bijapurkar, Benjamin D. Mazzott, Bhaskar Chakravorti, K. Ramesha, Dhananjay Bapat, Deepankar Roy
2014
Working Paper | IBGC Working Paper 14-03
Reasons and Attitudes to Using Cash in IndiaDr. Rajesh Shukla, Rama Bijapurkar, Mridusmita Bordoloi
2014
Research Paper | Risk Analysis
When Precaution Creates Misunderstandings: The Unintended Effects of Precautionary Information on Perceived Risks, the EMF CaseDr. Rajesh Shukla, Peter M. Wiedemann, Holger Schuetz, Franziska Boerner, Martin Clauberg, Rodney Croft, Toshiko Kikkawa, Ray Kemp, Jan M. Gutteling, Barney De Villiers, Flavia N. Da Silva Medeiros, Julie Barnett
2013
Research Paper | The Journal of Higher Education
Probing the Peoples Thought ComplexDr. Rajesh Shukla, Gauhar Raza, Surjit Singh
2013
Published Report | NCAER
Assessing the Effectiveness of Small Borrowing in IndiaDr. Rajesh Shukla, P.K. Ghosh, Rachna Sharma
2011
Book | Routledge, U.K.
The Culture of Science: How the Public Related to Science Across the GlobeDr. Rajesh Shukla, Martin W Bauer, Nick Allum
2011
Research Paper | MARGIN: The Journal of Applied Economic Research
The Determinants of Demand for Life Insurance in an Emerging Economy--IndiaDr. Rajesh Shukla, Preeti Kakkar
2010
Working Paper | NCAER Working Paper
Dynamics of Youth Population- Impact of Education ExpenditureDr. Rajesh Shukla, Joydeep Goswami, Palash Baruah
2010
Research Paper | Indian Journal of Human Development
The Official Poor in India, Summed UpDr. Rajesh Shukla
2010
Book | SAGE, New Delhi
How India Earns, Spends and Saves: Unmasking the Real IndiaDr. Rajesh Shukla
2010
Book | Business Standard and NCAER
Caste in a Different Mould: Understanding the DiscriminationDr. Rajesh Shukla, Sunil Jain, Preeti Kakkar
2010
Published Report | The Max New York Life Insurance Limited
How India Earns, Spends and Saves Results from The Max New York Life-NCAER India Financial Protection SurveyDr. Rajesh Shukla
2010
Published Report | ITAS, Karlsruhe Institute of Technology, Karlsruhe, Germany
International study of the effects of information about precautionary measures on risk perceptions, trust and the evaluation of scientific knowledge regarding mobile telephonyDr. Rajesh Shukla, Peter M. Wiedemann, Holger Schuetz, Franziska Boerner, Martin Clauberg, Rodney Croft, Toshiko Kikkawa, Ray Kemp, Jan M. Gutteling, Barney De Villiers, Flavia N. Da Silva Medeiros, Julie Barnett
2010
Published Report | NCAER
Handloom Census of India 2009-10Dr. Rajesh Shukla, Rachna Sharma, Preeti Kakkar, K A Siddiqui, P.K Roy, Prabir Kumar Ghosh, Rakesh K Srivastava, Om Prakash Sharma, K.J. Khan, Sandeep Mishra, Lokesh Dwivedi, Amit Sharma
2010
Published Report | National Book Trust
Indian Youth: Demographics and ReadershipDr. Rajesh Shukla
2010
Published Report | NCAER and Future Research Capital
The Next Urban Frontier: Twenty Cities to WatchDr. Rajesh Shukla, Roopa Purushothaman
2008
Research Paper | MARGIN: The Journal of Applied Economic Research
Asymmetry in the Science and Technology Base and Its Bearing on Regional DevelopmentDr. Rajesh Shukla, N.G. Satish, P. Rama Rao
2007
Working Paper | NCAER Working Paper
Role of Science & Technology, Higher Education and Research in Regional Socio-Economic DevelopmentDr. Rajesh Shukla, Preeti Kakkar
2006
Published Report | Indian National Science Academy
India Science ReportDr. Rajesh Shukla
2005
Published Report | NCAER and Business Standard
The Great Indian Middle Class: Results from the NCAER Market Information Survey of HouseholdsDr. Rajesh Shukla
2004
Commentary
OPINION I The Economic Times
Destabilise the PyramidDr. Rajesh Shukla
Nov 24, 2023
OPINION I The Secretariat
Dateline 2031: India’s Middle Class Will Make It Much RicherDr. Rajesh Shukla
Nov 12, 2023
COVER STORY | Wealth Issue 2023
A Class ActDr. Rajesh Shukla
Nov 10, 2023
OPINION I The Economic Times
The road to development of India as a whole is no longer caste-codedDr. Rajesh Shukla
Oct 23, 2023
OPINION I The Economic Times
Improving India’s women labour force participation rateDr. Rajesh Shukla
Sep 25, 2023
OPINION I The Economic Times
India’s ‘developed’ status by 2047 depend on empowering its blue-collar workforceDr. Rajesh Shukla
Sep 14, 2023
OPINION I The Economic Times
India’s middle class is expanding, thanks to rapid urbanisation. This will reshape the economy.Dr. Rajesh Shukla
Jul 23, 2023
OPINION I The Economic Times
How urban migration has changed — and is changing — ideas of rural IndiaDr. Rajesh Shukla
Jun 28, 2023
OPINION I The Times of India
The Super-Rich want exclusivity, will not settle for second bestDr. Rajesh Shukla
Apr 16, 2023
OPINION | The Times of India
India In All Its SpenderDr. Rajesh Shukla
Mar 02, 2023
OPINION | The Times of India
Middle Goes To TopDr. Rajesh Shukla
Feb 02, 2023
OPINION | The Times of India
Greatly Expanding Indian Middle ClassDr. Rajesh Shukla
Jan 10, 2023
OPINION | The Employment News
Understanding Linkages Between Skills, Education and EarningsMegha Shree, P Geetha Rani, Dr. Rajesh Shukla
Apr 26, 2020
OPINION I MINT
Only half of Indias household consumption will come through post covidDr. Rajesh Shukla
Apr 20, 2020
OPINION I The Indian Express
Loss of income ground up assessment of recovery support to householdsDr. Rajesh Shukla, Rama Bijapurkar
Apr 12, 2020
OPINION I The Financial Express
Why internet access is an enabler for high returns on skillsMegha Shree, P Geetha Rani, Dr. Rajesh Shukla
Mar 21, 2019
OPINION I The Financial Express
Return on skill: The widening earnings gapMegha Shree, P Geetha Rani, Dr. Rajesh Shukla
Mar 20, 2019
OPINION I The Financial Express
Explained: Gap between Skill India goals and current statusMegha Shree, P Geetha Rani, Dr. Rajesh Shukla
Mar 19, 2019
OPINION I The MINT
What makes merchants adopt digital payments?Dr. Rajesh Shukla, Badal Malik
Aug 09, 2018
OPINION I The Financial Express
Digital divide in IndiaMegha Shree, Dr. Rajesh Shukla
Jun 07, 2017
OPINION I Mint
Why the gold monetisation initiative is failing to enthuse IndiansDr. Rajesh Shukla
May 01, 2017
OPINION I The Financial Express
Narendra Modi govt’s intent to curb black money laudable, but demonetisation has hit RBI imageMegha Shree, Dr. Rajesh Shukla, Adite Banerjie
Dec 31, 2016
OPINION I The Financial Express
7th Pay Commission report: Who will be the loser?Dr. Rajesh Shukla
Jul 08, 2016
OPINION I The Financial Express
Here’s what stops agriculture sector from being revivedDr. Rajesh Shukla
Jun 24, 2016
OPINION I The Financial Express
Looking at both sides of coinDr. Rajesh Shukla
Jun 10, 2016
OPINION I The Financial Express
Bridging the connectivity gapDr. Rajesh Shukla, Adite Banerjie
May 27, 2016
OPINION I The Financial Express
The wheels of household well-beingDr. Rajesh Shukla
May 13, 2016
OPINION I The Financial Express
Measuring household well-beingMegha Shree, Dr. Rajesh Shukla
Apr 29, 2016
OPINION I The Financial Express
North India’s potential stymied by laggard statesDr. Rajesh Shukla, Adite Banerjie
Apr 15, 2016
OPINION I The Financial Express
Financial inclusion eludes female-headed householdsDr. Rajesh Shukla
Apr 01, 2016
OPINION I The Financial Express
Riding up the growth pathDr. Rajesh Shukla, Adite Banerjie
Mar 18, 2016
OPINION I The Financial Express
Putting rural economy back on trackDr. Rajesh Shukla, Adite Banerjie
Mar 04, 2016
OPINION I The Financial Express
Towards more equitable economic growth of districtsDr. Rajesh Shukla, Adite Banerjie
Feb 19, 2016
OPINION I The Financial Express
Impact of GDP growth on income inequalityDr. Rajesh Shukla
Feb 05, 2016
OPINION I The Financial Express
The long journey towards inclusive growthDr. Rajesh Shukla
Jan 22, 2016
OPINION I The Financial Express
Strengthen household saving data for effective policy-makingDr. Rajesh Shukla
Jan 08, 2016
OPINION I The Financial Express
Unleashing our growth potentialDr. Rajesh Shukla
Jan 01, 2016
Public Policy
- Member of Expert Group on Inflation Expectations Survey of Households (IESH), Reserve Bank of India, Government of India (2019)
- Member of Expert Committee on Leveraging Panchayats for Efficient Delivery of Public Goods and Service, Government of India (2012-13)
- Member of Steering Group for Regular Review and Methodological Guidance for Research Studies, Ministry of Rural Development, GOI (2012-13)
- Member of Professional Committee on Data Management, National Statistical Comresearch Ministry of Statistics and Programme Implementation , GOI (2009-10)
- Member of the Expert Group on Estimation of Savings and Investment through Household Survey, Central Statistical Organisation , Ministry of Statistics and Programme Implementation , GOI (2009-10)
- Executive Member of Working Group NSS 65th Round, National Sample Survey Organisation, Ministry of Statistics, Government of India (2008-09)
- Member of Working Group on Technical Education for Formulation of Eleventh Five Year Plan 2007-12, Ministry of Human Resources, GOI (2007)
- Country Coordinator of first multilateral social science research collaboration between India and Europe. Participating countries are India (PRICE), Germany (Bielefeld University) and United Kingdom (London School of Economics), 2012-20.
- Country Expert to “Mobile Communication Technology: An international Study of the Impacts of Precautionary Measures on Risk Perception and Trust”, Forschungszentrum Juelich, Germany (2008-09). (Participating countries: Australia, Bangladesh, Brazil, Germany, India, Japan, South Africa, Netherlands, South Africa, Taiwan, United Kingdom and United States)
- Group Leader of a team 25 researchers from Europe, North and South America, India, China, Korea, Japan, South Africa, and Australia in compiling, integrating, analyzing, reconciling and calibrating European and Indian longitudinal data sets related Comparative Analysis of Engagement, Knowledge and Attitudes to Science: India and Europe.
- Technical Advisor to “United Nations WTO Committee on Statistics and Macroeconomic Analysis of Tourism”, World Tourism Organisation (WTO), Madrid, Spain (2006).
- Consultant to the study “Sumatra Investment and Trade Survey (SITS) of Indonesia-Malaysia-Thailand Growth Triangle: Enhancement of Sub-regional Cooperation in BIMPEAGA and IMT-GT”, Asian Development Bank, Manila (2008-09).
- Technical Advisor “The Bird of Gold: The Rise of India’s Consumer Market”, McKinsey Global Institute, Washington (2005-08)
- Collaborative Research on “Analysis of Engagement and Attitudes to Science: India and Europe” with The Royal Society, UK and London School of Economics (LSE) (since 2002).
- Technical Expert to the study “Comparative Insights on Consumption and Investment Behavior in China and India” Yale Centre for Consumer Insight, New Heaven, CT (2008-09).
Collaboration
INTERNATIONAL COLLABORATIVE RESEARCH AND CONSULTING ASSIGNMENTS
Mapping of Cultural Authority of Science (MACAS)
Project |
“Mapping of Cultural Authority of Science Across Europe and India (MACAS 2012-16)”, the First Europe India Social Science Research Network collaboration that India has been considered under the terms of the 'Indian-European RNP' agreement. |
Sponsors |
• Indian Council of Social Science Research (ICSSR, India) |
Objective |
To rationalise and economise Europe’s efforts of engaging with India to produce high-quality, high-impact social science research addressing major global challenges including economic growth and development, energy and climate change, and health and well-being. |
International collaborators |
Prof. Martin W Bauer, Head of Methodology Institute, LSE, UK. Dr. Rajesh Shukla, Professor, Institute for Human Development, New Delhi Prof. Petra Pansegrau, Lecturer in Linguistics, Bielefeld, Germany Dr. K.N. Singh, IASRI, New Delhi |
Research components |
This Indo-European network has constructed a system of science culture indicators based on news analysis and on attitude measures. Trends in science news (1990-2010; intensity, positioning, issues) are linked to trends in public attitudes to science (interest, attitude, knowledge, engagement: Eurobarometer & India Science Surveys, 1989-2010). The network mobilised and developed joint expertise in discourse analysis, computer-assisted text analysis, large scale survey research, and sophisticated statistical techniques to track the cultural authority of science. |
Collaborative Research with London School of Economics (LSE), London (since 2002)
Project |
“Engagement and Attitudes to Science: India and Europe” |
Objective |
Construction of Global Indicators of Science and Technology |
International collaborator |
Martin W Bauer, Head of Methodology Institute, Director MSc Social & Public Communication, London School of Economics |
Data used |
India Science Data (2004-05) GESIS longitudinal datasets : 1977 to 2005 (EB 63.1, CCEB 2002.3, EB 55.2, EB 38.1, EB 31, EB 28, EB 10A and EB 7) |
My role |
• Engaged in compiling, integrating and analyzing two data sources to develop two culture science indicators; |
Consultant: Asian Development Bank, Manila (2008-09)
Project |
“Sumatra Investment and Trade Survey (SITS) of Indonesia-Malaysia-Thailand Growth Triangle: Enhancement of Sub-regional Cooperation in BIMPEAGA and IMT-GT” |
Collaborator |
Dr. Pradeep Srivastava, Economist, ADB |
Objective |
To develop an understanding of the factors affecting trade and investment in the IMT-GT region, specifically in terms of trade between Sumatran firms (the Indonesian component of IMT-GT) and the IMT-GT states and provinces of Malaysia and Thailand. |
My role |
As a Consultant to the study, I performed following tasks. |
Country Expert: Forschungszentrum Juelich, Germany (2008)
Project |
“Global Risk Perception Study” |
Collaborator |
Dr. Peter Wiedemann, Forschungszentrum Jülich, Germany |
Participating countries (12) |
Australia, Bangladesh, Brazil, Germany, India, Japan, South Africa, Netherlands, South Africa, Taiwan, United Kingdom and United States |
Objective |
To provide scientific data related to understanding and trust to mobile communication technology by general public in regards to precautionary measures |
My role |
Working as India Expert on this study, have provided following support to collaborator: |
Technical Advisor: McKinsey Global Institute, Washington (2005-06 and 2008-09)
Project |
Consumer Demand Analysis |
International collaborator |
Ms. Diana Farrell, Director, McKinsey Global Institute, San Francisco Mr. Ajit Mohan, McKinsey, India |
Objective |
To provide a robust understanding of consumer demand dynamics in India.. |
My role |
Worked as one of the Technical Advisors |
Project |
Consumer Demand Analysis |
Technical Expert: Yale School of Management, New Haven, CT (2008-09)
Project |
“Comparative Insights on Consumption and Investment Behaviour in China and India” |
Objective |
Aims to nurture and support multi-disciplinary research on the changing consumption and investment behaviour of China and India |
Collaborator |
Prof. K. Sudhir, Director, Centre for Consumer Insight, Yale School of Management. |
My role |
• Wrote an paper for international conference focusing on insight of Indian consumers based on NCAER consumer data
|
Technical Expert: “UNWTO Committee on Statistics and Macroeconomic Analysis of Tourism” World Tourism Organisation (WTO), Madrid, Spain (2006-07)
Collaborator |
Mr. Antonio Massieu, Chief, Department of Statistics (TSA), UNWTO |
My role |
• Represented India as Technical Expert in the 7th meeting of the “UNWTO Committee on Statistics and Macroeconomic Analysis of Tourism” held in Madrid, Spain, at UNWTO Headquarters.
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