PRICE is an independent, not-for-profit research center—a "think tank" and "facts tank"—dedicated to building and disseminating seminal knowledge and insights on India's Macro Consumer Economy and Citizen's Environment. Its research supports the formulation of public policy and the development of business strategies.

At the core of PRICE's work is an in-depth exploration of how India earns, spends, saves, lives, thinks, and accesses public goods and amenities.

PRICE is committed to generating longitudinal data that enables realistic projections of India's household incomes, consumption expenditures, and savings over the coming decade.

Additionally, PRICE’s research aims to enhance policy targeting by providing insights into key socio-economic indicators, the state of the nation, and measures of inclusion.