Research & Working Papers 2024

Emerging Opportunities and Challenges for Dairy and Food Startups in India : A Policy Perspective

Rajesh Shukla , Pooja Sharma , Tanvi Shukla

Working Paper | MPUAT Working Paper

The dairy and food industry in India, a cornerstone of the nation's agrarian economy, is poised for significant transformation. Driven by a growing population, rising incomes, and increasing health consciousness, this sector offers substantial opportunities for innovative startups. However, this potential is tempered by challenges such as high input costs, inefficiencies in the supply chain, and complex regulatory frameworks. This research paper aims to provide an in-depth analysis of the current landscape, uncover emerging opportunities, and address the challenges faced by startups in the Indian dairy and food industry. By examining market dynamics, consumer trends, technological advancements, and government policies, the paper offers strategic recommendations to foster the growth and sustainability of startups in this crucial sector.