India’s consumption story finds a new rhythm

Rajesh Shukla November 8, 2025

Younger Indians, especially those aged 18-25 years, are leading this shift toward experience-based spending. They spend on dining, travel and entertainment as expressions of identity rather than indulgence. Women, too, are central to this change. With growing financial independence and digital fluency, their...

GST cuts, and the Big Bang reforms we need now

October 16, 2025

Many of us are hoping that the tax reform is a signal that the government is intent on big-bang structural reform. If that does happen, and only if that happens, will India have the correct policy mix for scaling Viksit Bharat...