Price Goals

Our Goals

• Conduct high-quality macro-consumer research regularly to provide an objective understanding of Indian consumers and "Consumer India."

• Encourage and enable all stakeholders—including policymakers, global scholars, academicians, regulators, market analysts, and corporations—to integrate greater consumer and citizen-centricity into their work.

• Bridge existing data gaps to help users focus on the evolving realities of India while moving beyond outdated assumptions.

• Foster a data-driven approach to public policy and business strategy, ensuring well-informed decision-making.

• Promote knowledge-sharing and collaboration among researchers, institutions, and industry experts to enhance the depth and impact of consumer insights.