98% of the top percentile own either a car or a two-wheeler, shows a PRICE survey on India's consumer economy...

The survey shows that the share of the top 1% in aggregate household disposable income is 6%. The share of the top 10% in the aggregate...

Top earners are likely to be better educated compared to others. Forty-six percent of breadwinners in the top percentile have at least a graduate...

Top earners are most likely to be salaried, or owners of non-farm enterprises, suggest the survey—44% of the top percentile and 40% of the top...

Urban India has been divided into four clusters: metros (population more than 5 million), boom towns (2.5- 5 million), niche cities (1-2.5 million)...

The proportion of top earners investing in equities and bonds, and purchasing insurance, is much higher than the all-India average. Seventy-two percent of the top...

Electricity, tap water, piped/LPG gas, and toilets are essential amenities and access to these varies according to the economic profile of the households. Nearly 90 percent of all Indian...

While electricity connection has grown exponentially, access to safe drinking water continues to be a luxury that only the Middle Class and Rich households can afford. The dismal...

As sanitation and hygiene become focus areas for the government, the impact of creating toilet facilities within the premises has gained momentum, particularly in the poorer...

This paper explores the dynamic and evolving landscape of rural India, focusing on agricultural households and the diversification of their income sources...

In a country with few smartphone users and low internet penetration, Reliance Jio's latest offering Jio Phone seeks to capture a huge untapped market.

An overwhelming majority, 87%, of people living in metros belong to the top two quintiles of India's income pyramid but even the richest among them consider themselves 'middle-class', says ICE survey

20% of Indian households access internet for internet banking. But the adoption of digital payments still has a long way to go...

A majority of Rich India considers itself to be middle class; a third of those actually in the middle of income distribution pyramid consider themselves to be poor...

The proportion of car-owning households in the country was 5%, according to the 2011 census data. That proportion has more than doubled and stands at 11% today as per the ICE 360� survey 2016...

This is the season for quoting, and misquoting, Keynes. "When the facts change, I change my mind. What do you do, sir?" This is attributed to Keynes, though there is no actual evidence Keynes ever said, or wrote, this...

The discussion on the fall in employment after the November 8 demonetisation relies on anecdotal evidence. It is not backed by data...

77% of the bottom quintile have a mobile phone, but only 18% of them have access to tap water...

The median price of a house in a metro is Rs15 lakh compared with Rs2 lakh in an underdeveloped rural area...

98% of the top percentile own either a car or a two-wheeler, shows a PRICE survey on India's consumer economy...

Uttar Pradesh and Rajasthan, with a large population, are pulling down other north Indian states in terms of the general well-being status of households...

For every percentage point of GDP growth, there will be a spike in demand for consumer goods and services which, in turn, will boost investment, and the benefits of these will be felt across all sections of the income pyramid...

Post-Covid recovery of poor households has been faster than expected. But many still need a leg-up...

For every percentage point of GDP growth, there will be a spike in demand for consumer goods and services which, in turn, will boost investment, and the benefits of these will be felt across all sections of the income pyramid...

India's auto sector is experiencing a shift in urban mobility, with tier-2 cities showing a higher reliance on private vehicles due to limited public transport. This trend presents opportunities for automakers to innovate with affordable, fuel-efficient options and for policymakers to improve transit infrastructure.....

India’s decision to include caste enumeration in the upcoming national census marks a significant shift in how the state understands its people. This can be a transformative step towards evidence-based, inclusive governance — if implemented with care, clarity, and purpose.....

Indian households are shrinking. Families now have fewer members. More households have multiple earners. But income inequality persists. Women are still not primary earners in most families.....

India’s GST revision restores confidence in its economic promise and provides just the spark we needed at a delicate moment...