Infographics 2023

The West has highest number of Super Rich though growth rate is slower

Rajesh Shukla

Yet, for historical reasons, the West remains the best hunting ground for marketers. Apart from the fact that the west has the highest number of Super Rich (8.03 lakh households versus 3.94 lakh for the northern states), the western states have the highest ‘density’ of the rich — that is, the share of rich households in the zone. The share of super-rich households in western states is about 1.8 percent of the total households in the zone while the northern states’ share is 1 percent.