Aspiring India- Expanding the Middle Class: A Force to Reckon With
Dr. Rajesh Shukla, Keynote Speaker for Ashamedh, Elara India Dialogue 2023
05 September 2023, Tuesday, 11:00 am – 12:00 pm
Trident, BKC, Mumbai
The Elara Capital Plc, a London-based investment bank, invited Dr. Rajesh Shukla as Keynote speaker to Ashwamedh – Elara India Dialogue 2023, held on 5th September at Trident BKC, Mumbai.
As digitization-led innovation helped prioritise essentials and necessary services in the wake of Covid pandemic, many changes marked the consumer landscape and may now stay for good. With AI underscoring consumption patterns, Health & Wellness gaining prominence, retail expanding both online and offline, e-commerce taking off, and localization and sustainability taking centre stage, the litany of new trends seems almost endless. Brands have to go the extra length to stay relevant as quality and convenience take the spotlight yet again. To map such trends and opportunities/challenges therein, Dr. Shukla addressed gathering on the topic “Aspiring India- Expanding the Middle Class: A Force to Reckon With” using PRICE’s recent publication “The Rise of India’s Middle Class: Results from PRICE’s ICE 3600 Surveys”.